How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke
Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio
in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer,
animator, director, producer and lecturer.
Universal Everything was
formed in 2004 as an ever-growing collective of designers, programmers,
musicians and artists.
Working with everything from
pencils to generative design, Universal Everything is a diverse studio at the
crossover between design and art. With commissions ranging from packaging to
stadium events, for clients from Apple, Audi and Nokia to the London 2012
Olympics. Our works have shown in galleries from the Victoria & Albert
Museum - London, The Museum of Modern Art - New York to Colette - Paris.
Matt has lectured to
audiences worldwide including D&AD President's Lecture Series, Cambridge
University and Apple stores across the USA.
Motivated by the pursuit of
the new, creative research and development are central, leading to
self-initiated pieces and unique projects for brands, galleries, collectors and
consumers.
The Guardian newspaper
listed the studio as one of the Top 50 designers in the UK.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.