22-Jan-10 9:00 AM CST

Online Marketing to Boomers Isn’t Your Father's Marketing Strategy

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.

David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.