Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communications and public affairs methodologies. 

Brendan’s 10 years experience in digital PR and public affairs, community building, employee engagement, and online issues and reputation management encompasses a variety of sectors and issues, including campaigns for clients in the aerospace, technology, not-for-profit, government and energy sectors. 

Brendan has developed and executed digital PR and social media strategies for leading organizations such as Motorola, Intel, Hewlett-Packard, the Government of Canada, Petro-Canada, Bruce Power, EnCana , Labatt , the City of Calgary, WestJet, and Reckitt Benckiser. He has also conceived and managed online advocacy campaigns for the Canadian Association of Income Funds and EADS (parent corporation of Airbus), developed strategies for the corporate web re-designs for the State University of New York at Potsdam, Cognos Corporation and the St. Lawrence Seaway Management Corporation, and regularly counsels organizations across North America on social media and digital risk management.. 

In addition to his consulting work, Brendan facilitates social media training seminars for many H&K clients – including boards of directors – helping them to better understand the risks and opportunities presented by emerging digital technologies. He is also a frequent speaker at industry events and trade conferences.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   

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