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14-Aug-09 9:00 AM  CST  

Saul Berman, Partner and Global IBM Executive, Explains How A Tactical Path to Today’s Digital Consumer Is A Required Strategy 

Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. 

Prior to this role, Dr Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. 

Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/ manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. 

Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia. 

Named as one of the Top 25 Consultants of 2005 by Consulting Magazine, Dr. Berman is a frequent speaker to industry and strategic planning organizations such as the World Economic Forum, MIPCOM, Consumer Electronics Association, McGraw Hill Media Summit, the National Association of Broadcasters, Online Publishers Association and Digital Hollywood. 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 

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For additional information on this Advertising article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com

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