The Advertising Show - www.theadvertisingshow.com
Advertising Age - www.adage.com
Home
Radio Program Guests
About the Program
Your Hosts
Archived Shows
Glossary of Terms
News Center
Industry Links
Business Partners
Contact Us

Quick Links
Radio Talk Show Archives
Radio Talk Show Hosts
Listen to the live show!
RSS Feed
Radio Lounge

The Advertising Show
10777 Westheimer
Suite 1100
Houston, TX 77042


Online Archives of Past Shows Now Available

 


7-Aug-09 9:00 AM  CST  

Kelley Skoloda, Author and Worldwide Director of Global Brand Marketing Practice, Shares What Women Are Saying, What Women Want and How Women Want to Be Talked to As Powerful Influential Consumers 

Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive. 

As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers. 

Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers, an imprint of the Greenwood Publishing Group was released in April 2009. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for her upcoming book. 

In her distinguished career with Ketchum, a global, top-ten public relations firm, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation. 

Skoloda earned her M.B.A. from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   

Click a star to rate!

Rating: 0.00 / 5.00  - Not yet rated.
0 ratings


Add to Favorites

 

For additional information on this Marketing article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com

Related Documents:

 090809_Skoloda.mp3    9600.512 KB (9600512 bytes) 
 090809_Skoloda.wma    9816.005 KB (9816005 bytes) 

Content Tags:

 

Other Recent Articles:

Return to Advertising and Marketing Articles Search