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24-Jul-09 9:00 AM  CST  

Best Selling Author Scott McKain Explains How to Identify and Leverage the Value of Distinction and Differentiation in Order to Stand Out and Move Up While Your Competition Fails 

Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country. 

McKain is also Vice Chairman of Durham Capital Corporation and co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty. 

A popular speaker and bestselling author (All Business is Show Business, What Customers REALLY Want), McKain is a member of the Professional Speakers Hall of Fame and has appeared on the dais in 14 countries and all fifty United States. His clients include Fortune 500 companies such as GE, IBM, and Phillips. His latest book, THE COLLAPSE OF DISTINCTION: Stand up and move up while your competition fails, was publishing by Nelsonfree, a division of Thomas Nelson, in April 2009.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  

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For additional information on this Branding article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com

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