22-May-09 9:00 AM CST

Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer

Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft?s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.

At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.

He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.