Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal
Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and
snappy in dress, Andy Nulman has been creating and leading major media projects
for over three decades. Currently the President and CMO of Airborne Mobile,
which he co-founded in 1999 with Garner Bornstein, he provides the company with
the insight and creativity necessary to successfully strengthen brands like
Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative
mobile content and applications. In 2006, Airborne was honored as North
America?s 4th-Fastest Growing Tech Company in Deloitte?s Fast 500 ranking, one
year after being sold to Japan?s Cybird Holdings for over $100 million. In
2008, he and Garner repurchased the company and are now the majority
shareholders.
Prior to Airborne, Andy was
best known for his 15-year tenure as CEO of Montreal?s renowned Just For Laughs
International Comedy Festival, the world's first and largest comedy event. From
1985 until 1999, he transformed it from a two-day show to a month-long cultural
happening, attracting over 2 million visitors per year to see talent the likes
of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and
Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a
variety of languages, all over the world.
An acclaimed and
thought-provoking public speaker/showman, motivating and challenging Fortune
500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman
has also written two best-selling books, ?How To Do The Impossible? and ?I
Almost Killed George Burns.? Other accomplishments include being named one of
the ?Top 40 Under 40? business leaders by the Financial Post in 1997, being
voted one of the Top 100 Montrealers of the 20th Century by the Montreal
Gazette in 2000, and being honored as a distinguished recipient of the McGill
Management Achievement Award in 2004.
In his spare time, Andy is
also an oft-published author, inventive stage director, half-decent
snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of
Surprise in marketing (check him out all over this here blog). He sits on the
Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX
Venture: SHH), and the Groupe Juste Pour Rire, Inc.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.