The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index
Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years? experience in news,
public relations, strategic media relations, advertising and marketing. He has
a broad range of agency, newsroom and public agency experience and is a
strategic thinker, planner and technician behind award-winning, effective,
issue-oriented campaigns.
As executive vice president, he
oversees the agency?s public relations, marketing and advertising efforts, as
well as directs EnviroMedia?s self-promotion. He manages a wide range of
projects for state, federal, corporate and nonprofit clients. He also provides
crisis communication planning and media training for EnviroMedia?s clients.
Select key client and project
accomplishments include consistently earning media relations? ?grand slams? for
clients on a wide range of issues using comprehensive, proactive and strategic
media relation tactics; establishing trusted media contacts with local, state
and national reporters to help clients tell their story; and mentoring clients
on media relations challenges and helping them navigate through difficult
situations.
Burton is a 2003 Leadership Austin
graduate and currently serves on their board of directors. He volunteers for a
number of nonprofit organizations and is the former VP of Public Service for
the Austin Advertising Federation, where he was the two-time winner of the
Unsung Hero Award.
Burton
received a Bachelor of Journalism from the University of Texas at Austin.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.