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10-Apr-09 9:00 AM  CST  

The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index 

Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years? experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns. 

As executive vice president, he oversees the agency?s public relations, marketing and advertising efforts, as well as directs EnviroMedia?s self-promotion. He manages a wide range of projects for state, federal, corporate and nonprofit clients. He also provides crisis communication planning and media training for EnviroMedia?s clients. 

Select key client and project accomplishments include consistently earning media relations? ?grand slams? for clients on a wide range of issues using comprehensive, proactive and strategic media relation tactics; establishing trusted media contacts with local, state and national reporters to help clients tell their story; and mentoring clients on media relations challenges and helping them navigate through difficult situations. 

Burton is a 2003 Leadership Austin graduate and currently serves on their board of directors. He volunteers for a number of nonprofit organizations and is the former VP of Public Service for the Austin Advertising Federation, where he was the two-time winner of the Unsung Hero Award. 

Burton received a Bachelor of Journalism from the University of Texas at Austin.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 

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For additional information on this Advertising article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com/

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 090412_Burton.mp3    9840.608 KB 
 090412_Burton.wma    10061.921 KB 

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