Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding. 

At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express. 

Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age. 

He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   

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