20-Mar-09 9:00 AM CST

Entertainment Weekly Publisher Scott Donaton Showcases the Role of Multiple-Platform Media Brands and How Advertisers Are Engaging Audiences in the Age of Consumer Empowerment

Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek?s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA?s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage.

Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms -- including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge?s associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-product development; and global licensing. A veteran of the media industry for nearly two decades, Donaton also spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition.

In 2006, Donaton was named one of the ?21 Most Intriguing People in Media? by MIN Magazine, which noted in a profile that he ?has the uncanny ability to anticipate the next thing.? Donaton was inducted into the American Advertising Federation?s Advertising Hall of Achievement recognizing the work of executives under 40, and now sits on the AAF board. He was the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship.

Donaton was recently named to the 2008 Folio 40 list, the oldest, most comprehensive compilation of its kind. The Folio 40 selects individuals who best represent an increasingly multifaceted media landscape and the best of what the industry has to offer.

Donaton is the author of the non-fiction book ?Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive,? published by McGraw-Hill in 2004.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.