13-Mar-09 9:00 AM CST

Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy

Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.

For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover market-cornering opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and many others. He designed and managed the development of a comprehensive tracking and analysis system that has handled more than $500 million of cumulative client spending.

Early in his career, Haque served as a consultant for the Boston Consulting Group. There he honed his skills at building financial models and distilling complex problems into solvable pieces, for clients such as Whirlpool, Canadian Tire and Onex.

Haque has an MBA from Yale University’s School of Management. At the time he completed his studies, Haque was the youngest person to have graduated Yale’s MBA program. He also holds a bachelor’s degree in Engineering Science from the University of Western Ontario.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

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