13-Feb-09 9:00 AM CST

Threshold Executive Creative Director John Montgomery Points Up How to Connect With Consumers Who Reside In a Digital World

Co-host Brad Forsythe interviews John Montgomery, partner and Executive Creative Director at Threshold Interactive, an award winning interactive marketing agency based in Culver City, California. John's eclectic road to this position reflects his “connect the dots” approach to life.

After receiving a degree in Fine Arts from The University of Southern California, John traveled the world producing artwork and curating art exhibits from California to Russia. After returning to the States, John became immersed in the world of fashion, recognizing it’s strong link to art, media and entertainment. As a designer John won many fashion industry accolades, including awards from Action Sports Retailer, DuPont Lycra and MAGIC International for the work he did with brands such as Rampage, Dr. Martens, Ralph Lauren, E-POCH and Frieda M. During his 7-year tenure in the fashion business, John also directed ad campaigns and produced multimedia fashion events for William Morris Agency, Absolut and Hot Topic, among others.

At the turn of the millennium, John followed his media passions and jumped from the clothing to the entertainment industry. He joined the executive team as Vice President/Creative Director for College Broadcast, a college marketing company with a 250-affiliate cable network. He overhauled the look and feel of the cable network, while leading the creative development of the Web site and the 2500 person strong guerilla marketing force. He designed custom marketing programs for companies such as Tommy Hilfiger, MGM, DreamWorks, Taco Bell, Universal and Levis. Eventually, John moved on to pursue the creation of Media Arts Group, a creative services agency focused on fashion, music, video games and entertainment. After four successful years, John merged his agency with Threshold Digital Marketing, forming Threshold Interactive.

John now leads the creative team of the combined agency, leading projects for companies across industries, including Nestlé, Butterfinger, 1-800 Flowers, Fox Studios, Disney Interactive, Sony Television, Honda, Tarina Tarantino and the Los Angeles Fashion District. John is a featured speaker at creative and marketing conferences, as well as trend seminars nationwide. He has been an active board member on the California Fashion Foundation, the Institute of Ecolonomics, and Beta Records.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.