30-Jan-09 9:00 AM CST

Chairman and Chief Creative Officer Steffan Postaer Shares his Novel Ideas and Philosophical Challenges of Working in the Ad Industry

Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints. Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival.

Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product. He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival.

Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose. His first Novel, The Last Generation, was published by Inkwater Press. The story was later optioned by Touchstone Television for a TV series.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.