26-Dec-08 9:00 AM CST

Author Michael Port Explains Why Doing the Opposite When It Comes to Selling Is Always the Better Choice

Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.

As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.