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15-Aug-08 9:00 AM  CST  

Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand 

This week Co-Host Brad Forsythe interviews  Marc De Swaan Arons, Founder and Chairman of Effective Brands.

Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals.

Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten marketers in the Netherlands in 2007. During his time with EB, Marc has spearheaded the Leading Global Brands Learning Project – a forum of over 50 successful global brand leaders.

Marc is passionate about the concept of building global marketing capability and approaching the global brand leadership role with a CEO mindset; “With or without the title, we find that the best global brand leaders are those that take a holistic approach and look beyond this or next year’s goals. Only when true capability is build can global brand organizations accelerate their growth. ”

Educated in both the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University in The Netherlands.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.


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For additional information on this Branding article, please contact:

Bennett Leader

Source: The Advertising Show

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