3-Apr-04 4:00 PM  CST  

Partnership Marketing with Brand Expert Richard Yaffa 

Hear serial deal maker, Richard Yaffa, share partnership marketing secrets on Givenchy/Disney, Sephora/Sam Goody and music icons Mariah Carey, Bruce Springsteen and Barbra Streisand. As president and CEO of The Leverage Group, Richard weaves brands, entertainment and media into mega campaigns.

 

For additional information on this Radio Talk Show Archives article, please contact:

Stephanie Ceritelli
(713) 273-6572

Source: The Advertising Show

Related Documents:

 040403_yaffa.mp3    18988.095 KB 
 040403_yaffa.wma    19408.233 KB 

Content Tags: radio talk show archives • 04-03-04

 

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