Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative Global Advertising Network
Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she was offered a job creating and hosting the country's weekly advertising programme, CikCak, which she did for eight years. She has also lectured in advertising at the University of Ljubljana. She was lured to help set up OpenAd in 2003.
Katarina has already set up two successful ventures: an agency she helped to get off the ground and a new show that became, against all odds, a prime time success. Katarina is fluent in English, French, Italian, German and Slovenian.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.